PARIS, May 10 (Reuters) – Mobilize, Renault RENA.PA’s new mobility and data services brand, is aiming for a double-digit margin by 2027, an illustration of the role it is called upon to play in the financial recovery of the diamond group.
Embodying the manufacturer’s shift towards new activities linked to the evolution of vehicle uses and their electrification, Mobilize presents its own medium-term strategic plan on Tuesday.
With a range of mobility, rental, charging, financing, insurance, payment, maintenance and reconditioning services, it should also help Renault overcome industrial cycles, which are particularly volatile today.
“Mobilize sells services and not vehicles, which helps generate recurring revenue and reduce usage costs for our customers,” said Clotilde Delbos, general manager of the brand, quoted in a press release. “The vehicle becomes a service platform, making it possible to multiply by three the turnover generated during its life cycle.”
Former financial director of Renault, Clotilde Delbos now devotes herself full-time to the latest of the manufacturer’s brands. This must reach operational break-even by 2025 and account for 20% of the Renault group’s turnover in 2030.
Mobilize also announced a strengthening of its links with Renault’s banking activity, RCI Bank and Services, renamed Mobilize Financial Services for the occasion.
(Gilles Guillaume, edited by Bertrand Boucey)