(AOF) – Reworld Media has announced the signing of a purchase offer for the benefit of the company 4B MEDIA relating to the acquisition of 100% of the capital of “Groupe Psychologies” and to enter into exclusive negotiations. The tender offer covers all assets, media and non-media, deployed under the Psychologies media brand. The Psychologies brand, a benchmark and precursor on its theme, achieves an audience of 1.4 million monthly Unique Visitors, 1.4 million readers in print and has 1.8 million subscribers to its social networks.
Ultimately, the operation would enable the Reworld Media group to strengthen its position in the “Psychology and Well-being” theme with this leading brand in the sector and would complete its pole of high-end women’s brands. The Group would thus develop its offer of content, products and services in the “Health, Well-being and personal development” universe, alongside the Top Santé, Biba, Pleine Vie, Vital, Marie France, Belle&Positive.com and Therhappy brands. com.
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Media: Gradual disappearance of the free press and m
regional press reports
The pandemic has heavily affected the free press, which is already struggling. The first title to collapse was the daily Metro, which ceased publication in 2015. The health crisis led to a drop in advertising spending for several months while the economic model of these titles is based entirely on advertising revenue. In addition, the disaffection of public transport, the generalization of teleworking in companies have further reinforced the unfavorable context. According to data from the ACPM (Alliance for Press and Media Figures), the free news press saw a drop in circulation of 54.3% in 2020, compared to the year 2019. The only survivor is now the newspaper 20 Minutes (created in 2002). Since June 2021, its paper edition has been distributed three days a week. After a 38% drop in turnover in 2020, it is banking on digital to bounce back.
As for La PQR (regional daily press), it is stepping up initiatives to boost digital subscriptions, after having long been spared the crisis in press distribution thanks to subscriptions. According to the ACPM Observatory, the share of digital versions on the Internet (individual and by third party) represents 57.3% of the circulation of the national daily press, but only reaches 10% for the regional dailies. To retain digital subscribers, who are more volatile than paper subscribers, regional dailies are expanding their content offer. Thus five publishers (“Le Télégramme”, “La Voix du Nord”, “Sud-Ouest”, “La Nouvelle République du Centre-Ouest”, and “Ebra”, a subsidiary of Crédit Mutuel grouping together several titles) have joined forces in the television within a company, Territoires TV, to better monetize their digital audiences.