Barely a few meters from Lyon’s town hall, where meat no longer really has a good press, where it has become almost taboo, five entrepreneurs from the worlds of nightlife, catering, marketing, of technology and a breeder, decided, like a snub, to launch the brand “Au boeuf, citoyen! “.
A commitment to claim their belonging to the “viandards”, to the bon vivants, but also to express their ambition: “that the French consume beef, in a responsible and…