Ferrari, Lamborghini, Jet Ski, Biscotos, Rolex and Tupac flocked clothes… This is not the trailer for the latest Bad Boys but footballer Karim Benzema’s vacation film, posted on Twitter on Sunday July 3. 48 seconds that set fire to the powder on social networks.
Because this debauchery of old-school luxury has not gone unnoticed and has made many elected ecologists cough, or, more simply, people aware of the climate emergency. “The rich smash the planet”, is indignant for example David Cormand, European deputy Europe Ecology the Greens (EELV).
“When I am told that there is a real awareness of the current ecological disaster, I send this kind of videos”, notes for its part the ecological media Bon Pote. We haven’t even done 1% of the way. »
It is certainly a hummingbird job, but it is starting to bear fruit. Asked by France Info, the co-founder of the Instagram account Paye ton influence Amélie Deloche (an account whose goal is to “wake up the world of influence on climate issues) explains: “We know very well that we are not going to change the world of influence overnight. But off, it gets bigger. And to note that “there is starting to be pressure from their own audience. »