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We were all looking forward to it, here it is! Focus on Fenty Skin, the skincare brand designed by Rihanna, whose empire continues to grow and talent seems to know no bounds.
After the success of its range of cosmetics Fenty Beauty, its lingerie brand SavagexFenty, as well as its ready-to-wear line called Fenty, it seems that Rihanna converted into a real businesswoman has not finished surprising us. … The exit of Fenty Skin is the proof!
It was on Instagram, through a video featuring her, that the singer announced the big news: from July 31 – and exclusively on fentyskin.com first – his skincare brand will be available ! The first images that did not fail to arouse the interest of as many people as possible … You can see her very naturally, completely cleansed, in her bathroom in front of the mirror, in the middle of a treatment session. His fans then discovered three products: a foaming facial cleanser, a toner and a moisturizer. A few days later, the official video campaign of Fenty Skin was launched – on Instagram, always. As one would expect, Rihanna is shaking up the codes as usual and advocating more than ever the inclusiveness of beauty. One thing is certain: there will be something for everyone!
Unsurprisingly: it only takes a few hours for the videos to accumulate several million views. What had started as a rumor finally ends up materializing: the singer indeed launches her line of skincare for the face and – although the mystery still hangs over all the products which are there – everything suggests. that success will once again be at the rendezvous.
So we just have to wait for the July 31 next to see it. Until then, we can't wait to test The New Skincare Culture according to Riri, don't you?
Also: A young albino shows how much Fenty Beauty has changed her life (photos)