INVESTIGATION – After months of controversy and the divorce with its shareholder Banijay, the Shauna Events agency must reinvent itself.
“A fall? It would be an exaggeration to use such a term!”throw at Figaro Magali Berdah, from her new offices at 15e capital district. In the space of a few months, the daily life of a successful entrepreneur of the popess of influence in France has turned into a veritable psychological and financial nightmare. From the digital marketing ecosystem to the Ministry of the Economy, the businesswoman, founder of the Shauna Events agency, has seen the doors close one after the other.
The time of the presidential campaign, where Emmanuel Macron, Marine Le Pen and Jean-Luc Mélenchon rolled out the red carpet for him to be interviewed on his YouTube channel, now seems a long way off. “In the summer of 2021, I even appeared in the Forbes ranking of the 40 most influential women in France”she wishes to recall.
“Cyberbullying campaign”
A pioneer in her sector, her company, Shauna Events, founded in 2016 and dedicated to supporting influencers, the majority of whom come from reality TV shows…
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