Roche Bobois: question of image?

A reference in high-end furnishings, the Roche Bobois brand benefits from a “French Art de Vivre” image internationally. For the record, the manufacturing of the furniture is not located in France, but by subcontractors generally located in Italy! While a certain number of stores are directly owned, the majority belong to franchisees. The model proposed by Roche Bobois therefore claims a certain flexibility,…