For the second consecutive year, Le Vif invites all citizens and municipalities not to mow their lawns during the month of May, in order to improve diversity and better arm nature against the effects of climate crises and the loss of biodiversity.
Did you know that the smell of freshly cut grass is actually a self-defense mechanism? This nature’s warning cry warns other plants of an impending attack. This is why Le Vif is launching the second edition of the campaign “In May, mowing stopped” this year and invites you once again to let your lawn grow in peace throughout the month of May, because please note: mowed lawn, havoc in sight!
It’s easy as pie: forget your mower for a month and you will see the plants, flowers and insects flourish in your garden. Isn’t it wonderful?
Last year, nearly 1,400 citizens registered for the campaign, which represents 1 million square meters of unmown grass. Each participant received a personal “Nectar” index, expressed in the form of the number of bees, butterflies and other essential insects that were able to feed. In total, the operation, carried out in partnership with the Adalia 2.0 non-profit organization and the Gembloux Agro-Bio Tech faculty (ULiège), generated a “Nectar” score that enabled the development of 400 million solitary bee larvae.
Anne-Sophie Baillyeditor-in-chief Le Vif: “The first edition of In May mowing at a standstill proved this. When we leave a little room for wild nature, our gardens are precious allies for the preservation of biodiversity. This is why Le Vif is enthusiastically relaunching a second edition of the operation. Put your mower away, do nothing. Nature takes care of the rest.
Register today at levif.be/enmaitontealarret and share your experience throughout the operation with the #enmaitonttealarret.
Sightings is the leading general information magazine in French-speaking Belgium. A quality weekly, Le Vif now reaches 1,337,531 readers and users (CIM NRS 2020 – Total reach – Total brand). Le Vif Weekend, the lifestyle supplement of Le Vif, reaches 665,701 readers and users and Focus Vif, the cultural supplement, 314,971.
For any questions about the campaign, contact Sophie Docx, [email protected], Brand Manager Le Vif.