Royalties: the question of public service advertising arises again


The abolition of the fee puts advertising in the public audiovisual sector at the heart of the debate.

The announcement of the abolition of the fee by Emmanuel Macron, in the event of victory in the presidential election, has relaunched the speculation machine around the financing of public broadcasting. And if the candidate took the opportunity to put advertising after 8 p.m. on the antennas of France Télévisions? Or that he opened the floodgates to add more on the airwaves of Radio France? A way, some think, to lighten the bill for the State.

In 2022, the fee paid by taxpayers will bring in 3.2 billion euros net. And the government will add 600 million to compensate for non-payment of this tax by households with the lowest incomes. Tomorrow, if the fee is abolished, the State will therefore have to put 3.8 billion euros per year out of its pocket.

On paper, activating the advertising lever does not seem meaningless. This would effectively make it possible to reduce the cost of the State assuming responsibility for the financing of public broadcasting. But this option would not be…

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