RTX 4070: the graphics card will be cheaper than expected, Nvidia will lower its price


The rumor that the RTX 4070 Ti graphics card will be cheaper than expected is becoming more insistent.

The back of a GeForce RTX graphics card / Credit: 123RF

The WccfTech site claims that Nvidia consents to a $100 off on the price of the GeForce RTX 4070 Ti, its consumer GPU. It would thus increase to $799. In Europe, the replacement for the RTX 4080 12 GB – which has been canceled – was announced at 1099 euros.

Remember that sales of Nvidia’s two latest generation graphics cards, the RTX 4090 and RTX 4080, are not doing well. The GeForce RTX 4080 in particular is struggling to find its audience as its price and performance are misaligned. Although significantly less powerful than the RTX 4090, it is offered at a slightly cheaper price. For the gamer, or for any wealthy amateur, the quality/price ratio clearly leans against it: she does not convince.

Nvidia gives a big discount on the price of the GeForce RTX 4070 Ti

According to WccfTech, the 25% taxes imposed by the White House on a list of Chinese products negatively impact the turnover of American technology companies. Although Nvidia’s chips are exempt until September 2023, there will come a time when importers of these GPUs will have to pay an additional 25% in customs fees. By cutting back on its margins and lowering the price of its cards now, Jensen Huang is enabling US retailers to offer them to reasonable prices all year round next.

It’s an established fact that Nvidia’s top graphics cards are too expensive for ordinary people. The green team must offer an affordable graphics card at a time when the big competitor, AMD, is launching the RX 7090 XTX, a GPU that is objectively less powerful than the GeForce RTX 4080, but which is boxing in the same category, and for a much lower price. According to the informal survey organized by WccfTech, 60% of voters say they want to buy an RTX 4070 Ti over an RTX 4090 (desired at 31%), or an RTX 4080, the real unloved of its generation (envisaged by 9% of voters). We can say that the GeForce RTX 4070 Ti is highly anticipated. She should be formalized in January 2023.

Source: WccfTech



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