Rugby: the All Blacks celebrate the arrival of Altrad as sponsor


The Altrad group, already sponsor of the XV of France, is now displayed on one of the most legendary jerseys in world sport. A long-term contract (6 years) with a federation in financial difficulty. The group led by the billionaire of Syrian origin Mohed Altrad, already owner of the Montpellier club in Top 14, replaces the American insurer AIG on the prestigious black tunic, long remained untouched by any sponsor. It also appears on that of the women’s rugby union team, the Black Ferns, as well as four other New Zealand selections (rugby sevens men and women, Maori, under 20). To celebrate the formalization of this new sponsorship, the New Zealand Federation shared a clip on social networks.


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