The more the days pass, the more the VR headsetApple fantasizes and the more the rumors become precise. The latest ones talk more specifically about the use of the headset in terms of interaction,BONEmarketing and profitability. Small icing on the cake, it would seem that it is not one, but two helmets which could arrive in the Apple Stores by next year. But let’s see this together.
Towards integration into the global ecosystem?
that we appreciate Apple or not, it must be recognized that the strength of the manufacturer is to have a complete ecosystem. So when someone buys a branded device, like a iPhonethere is a good chance that it will then move towards a Maca iPadof the AirPods or even a AppleTV. Why ? Simply, because all these materials are easy to use and perfectly interconnectable. It would therefore be entirely wise for the helmet VR follow this logic. For this, it would seem that the interface (xrOS) is globally comparable to what exists on iPhone (iOS) or even on iPad (iPadOS), but in a three-dimensional format. This would have the advantage of not disrupting the habits of the brand’s users and thus facilitating their access to virtual reality, augmented reality and mixed reality. Moreover, it would thus be possible to begin work on Mac Or on iPhonethen end it on the helmet VR or vice versa. Same Facetimethe well-known video app fromApplecould have its declension VR thanks to the presence of avatars called Memoji. This version would realistically render a user’s face and full body in virtual reality. This would allow two users of the helmet Apple to communicate with realistic avatars as if they were in the same room. A priori, despite the impressive processing power announced for this one, via two processors M2this possibility would remain reserved for one-to-one discussions and not for multiplayer games.
Natural interactions without accessories!
No need to be a keen observer not to have noticed that no image or technical characteristic appeared on possible controllers. Admittedly, it could be that‘Apple better protects the information concerning the latter than that of his helmet, but this hypothesis is rather improbable. It is therefore logical to think that eye and hand tracking – in particular that of the fingers – will be at the heart of the experience that the Apple brand wants to offer its users. In any case, that’s what Mark Gurman, a journalist at Bloomberg explaining that, according to these sources, the user would simply look at an object and then pinch it with the thumb and index finger (finger pinch) to select it, or even activate a task. Knowing that the American giant likes to make its products accessible in an intuitive way, the absence of controllers seems quite logical. On the other hand, to be able to make this totally effective, the tracking of the hands, fingers and eyes must be perfect. For comparison, helmets Meta Quest already provide pretty good hand tracking, but to do precise, fast work and have haptic feedback, nothing beats its controllers Touch. But Apple also has a powerful voice assistant, known as Siriwhich could therefore be implanted in this famous helmet VR to make interaction even easier. Typing text, doing a search, launching an application and many other things would be possible with the simple sound of our voice.
Also read: RUMOR Apple VR headset: new information has just leaked, let’s take stock.
A technological showcase to bait the barge?
As far as marketing strategy is concerned, the next headset fromApple (Reality Pro) should be the ultimate loss leader for its Apple Store. Indeed, given the sale price of the beast estimated at more than 3,000 euros, it seems that the very minimalist objective of one million units in the first year is the one set. In fact, its sale would serve above all, initially, to arouse curiosity in order to attract more visitors to the blinds in order to take advantage of the opportunity to increase the number of owners of the brand’s products, whatever they may be. A first concrete step into the world of the apple and into a virtual world that should be able to reach more people with a second headset MR (RealityOne) more mainstream, the price of which would be half the price and could be released a year after the first. Mark Gurman also explains thatApple would be in discussion with half a dozen companies, including disney and Dolby in order to be able to offer quality 360° immersive content. This vision makes sense and could well pay off in the medium term.
What if Apple made Mark Zuckerberg’s dream come true?
For anyone familiar with virtual reality, augmented reality or mixed reality, everything in what we wrote above, which sums up current hallway noises, is ultimately pretty standard. In fact, just look at Meta to see that finally all this is exactly what Mark Zuckerberg has been promising us for a few years now. Have a helmet MR efficient enough to be able to replace a computer, a smartphone, or even coexist with both, this is what the Meta Quest Pro. But there, Meta is not Apple and Meta has noBONE, Meta does not have a complete ecosystem and it is forced to do with Android on one side and on the other Windows. Clearly, it is dependent on one side of Microsoft and on the other side of the duo Google and Qualcomm. Whatever happens in the future, on this basis, it will always be difficult to offer a product as transparent and easy to access as the ones thatApple will do in his totally self-sufficient universe. The funniest thing about it all, if it can be put that way, is thatApple will certainly succeed in establishing – despite seven years behind the competition – the helmet MR and the metaverse (without the name) that Mark Zuckerberg has always dreamed of.
Of course, all this is only a perspective based on rumors that must be taken with the tweezers of the occasion.