Saint-Gobain: launches its new global brand campaign – 06/16/2022 at 12:12


(CercleFinance.com) – Saint-Gobain today announces the launch of its new global brand campaign ‘New World’ aimed at establishing the Group’s vision as a ‘world leader in sustainable construction’.

This new campaign aims to demonstrate how Saint-Gobain’s materials and solutions are transforming construction to make it ‘more sustainable, frugal in terms of resources, circular, less carbon-intensive, more efficient and more competitive’.

According to Laurence Pernot, Director of Communications, Saint-Gobain’s solutions make it possible in particular to drastically reduce the 40% of CO2 emissions linked to the construction sector, to preserve natural resources and to address the challenges of urbanization. fast in emerging countries which require building quickly and well.



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