Sales / Good deal – The Sony Bravia XR-55A90J “5-star” television at €1,199.00 (-30%)

For its 2021 televisions, Sony is taking the basics of its excellent Oled AG9 by adopting the new, brighter LG Display panel, a new Sony XR processor and the Google TV interface for greater simplicity. This Sony 55A90J is the 55-inch version of the Sony Bravia XR-65A90J that we tested.

In line with the AF9 and AG9, the Sony Bravia XR-55A90J – 55 inch (140 cm) version of the Sony XR-65A90J that we tested – is an excellent OLED TV which delivers a perfectly calibrated image. The new Oled panel displays a brighter image, but not yet as much as at Panasonic. Sony has also improved input lag, ergonomics with two-position feet and ease of use with the backlit remote control. With the exception of the VRR which is still pending, it is a no-fault for Sony’s high-end Oled TV.

Strong points

• Increased peak brightness on this new model.
• Perfect factory calibration.
• Infinite contrast of OLED technology.
• Reactivity.
• Very good display delay.
• Audio system that is used as a center speaker.
• Well-calibrated Game Mode.
• Microphone built into the TV for hands-free voice control.
• Two-position foot (high and low).
• Backlit remote control.

Weak points

• High power consumption compared to the most economical LCD models.
• Maximum brightness peak still lower than the best LCD TVs.
• No VRR (planned update).

NB: The reported price drop is calculated by comparing the lowest price of the day with the average of the lowest prices charged by all merchants for the product last month, with security rules to exclude prices from shops whose the VAT policy is not clear (known as “grey” shops, typically in the case of imports from China).

Alternatively

The LG 55C2 — 55-inch (140 cm) version of the LG 65C2 we tested — remains one of the benchmarks on the television market, offering a perfectly calibrated image and a very high quality HDR experience. LG even offers itself the luxury of reducing the consumption of its Oled TV and improving the responsiveness of the system while increasing the functionalities. On the video processing side, LG no longer has much to prove, both in terms of upscaling and motion compensation. If we add to this an undisguised ease in video games, the LG 55C2 television is a model of versatility that is suitable for everyone: from movie buffs to video game enthusiasts through sports or documentary enthusiasts. It’s hard to be disappointed with the LG C2.