The cloud-based CRM giant, Salesforce, has announced a $3.5 billion investment plan in France. An investment that aims to support its growth phase over the next five years.
New offices, recruitments, new infrastructure offer; this expansion seems to meet the requirements of the GDPR and the difficulty of finding a clear and effective framework for transatlantic data transfers (despite a recent announcement of an agreement).
The idea is indeed that “customers can process and store their data in the European Union (EU)”, assures Salesforce, who recalls that this new investment follows a first investment project of 2.2 billion euros. dollars over five years presented in April 2018.
A growing market
France is a global talent and innovation hub for Salesforce, which has offices in Paris, Lyon, Nantes and Grenoble.
According to IDC, Salesforce and its ecosystem of customers and partners in France should generate more than 53.64 billion euros in revenue through their activities, and create 211,300 new direct or indirect jobs by 2026.
Salesforce acquired Slack for $27.7 billion in December 2020, and Tableau for $15.7 billion in 2019.