(Boursier.com) — Salesforce And Google Cloud, announce an expanded strategic partnership enabling companies to take full advantage of data and artificial intelligence to design more personalized customer experiences; to better understand customer behavior; and to run more effective and cost-effective campaigns in marketing, sales, customer service and e-commerce
These two new data and AI-related innovations enable real-time data sharing with enhanced predictive and generative AI capabilities. Enterprises use their data and custom AI models to better anticipate customer needs and reduce the cost, risk and complexity of synchronizing data between platforms.
While 80% of business leaders say data is critical to decision-making within their organization, 41% believe their data is too complex and inaccessible to be useful.
These new integrations between Salesforce and Google Cloud address data access and interpretation issues. By enabling companies to mine their data to extract qualified insights through artificial intelligence across their entire business, they can drive better customer experiences.
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