Lisbon (Portugal) – March 28, 2024 – 6 p.m.: Samba Digital (ISIN PTDGL0AM0003, Mnemonic MLSMB), a global player in sports marketing, is pleased to announce the launch of its new artificial intelligence (AI) platform, designed exclusively for sports organizations. This innovation marks a significant advance in the field of sports marketing, by offering a personalized Generative AI solution for content production.
Developed in close collaboration with Orange Business, this platform is based on the Stable Diffusion environment, one of the most advanced and powerful machine learning models in the world. This cutting-edge technology can generate high-quality images and videos from simple sets of words or text.
The most innovative aspect of this platform is its ability to be powered by photos and videos from sports organizations, for which it holds the image rights. By simplifying and accelerating production processes, this platform promises to achieve unparalleled levels of creativity, efficiency and quality.
As indicated in a press release on January 23, Samba Digital is making Artificial Intelligence a strong development lever at the service of its customers. AI will also gradually reduce production costs and improve operational processes.