Samsung, iPhone or Nintendo: which brand has the best image in the world and in France in 2022?

The YouGov platform ranks the brands with the best image in France, but also in the world.

And in France, the result is surprising to say the least.

Brand images according to YouGov

For several years, the YouGov platform has been supporting many brands in the implementation of marketing and communication strategies. Today, the latter draws up its 2022 ranking of brands with the best image in the world, including in France.

A ranking based on an in-house index developed by YouGov (BrandIndex), ie a real-time and continuous monitoring tool for brands and all the speeches dedicated to them. In France, more than 1,500 brands are assessed on a regular basis, through a panel of approximately 700,000 respondents.

And the winner is… Doliprane!

And for this new edition, according to data collected between September 2021 and September 2022, the brand with the best image in France is… Doliprane. This one obtains a score of 48.8 and is slightly ahead of the Korean Samsung (48.4) as well as Doctolib (47). The giant Nintendo is in fourth position, followed by the Decathlon group.

As for the best progressions, Samsung Galaxy Tab comes out on top, followed by Android and Orange. Histoire d’Or, iPhone, Krys and Free also made progress in France.

In terms of international image, it is Samsung that largely dominates the debates, with a final score of 127. It is ahead of Google (106) and YouTube (85). In the rest of the ranking, we find in particular Netflix, Shopee or WhatsApp. On the automotive side, the market is represented by Toyota and Mercedes, respectively at the 7^e and at the 9^e square.

Source : YouGov