It was predictable: Samsung has just published a new ad for its Galaxy Tab 9 tablets which has surely made Apple cringe. And for good reason: this is a barely hidden reference to the advertising of the latest iPad which has caused considerable controversy on social networks in recent days.
“We would never crush creativity. » The message is clear. On If by some miracle you had escaped the controversy, here is a short summary. On the occasion of the presentation of its latest iPad M4, the Mountain View firm presents an advertisement which, to put it politely, lacks a bit of subtlety.
The video shows a hydraulic press casually crushing musical instruments, painting tools and other artistic materials. When the press gets back up, they unveil a brand new iPad. Official message: All your artistic tools are in your iPad. Message understood by Internet users: whatever creativity matters, just buy an iPad. In short, the sauce really doesn’t work, so much so that Apple finds itself obliged to publicly apologize.
Samsung’s new ad viciously attacks Apple
The opportunity was far too good for Samsung to make fun of its long-time rival. Indeed, the Korean manufacturer rarely misses the poles set by its competitor and regularly broadcasts advertising spots more or less incriminating against the latter, whether it is the absence of a foldable smartphone or alarms that refuse to go off. turn off. There was no shortage of it. Yesterday, Samsung published a video in which we see a young woman walking among debris.
On the same subject — Samsung also wants Apple to adopt RCS, a video gently mocks the manufacturer.
She then picks up an almost completely broken guitar and begins to play a song. Of course, his trusty Galaxy Tab 9 is there to show him the score. “Creativity cannot be crushed,” concludes Samsung. The message is clear: you are the artist, and your tablet is simply there to create your art. We will still wonder where Samsung could have found a guitar in such poor condition. It seems like it was broken for filming.