Samsung knows how to go about countering the competition. Just arrived on the market, the QD-OLED TV from the manufacturer saw its price drop in a matter of weeks. A drop that now places it below its main competitor on the market.
In the game of price positioning, Samsung is advancing its pawns to highlight its latest display technology: QD-OLED
The force of the war
High-end references follow one another on the market: Sony, Samsung, Panasonic, LG and others have in common to offer particularly expensive OLED televisions (QD-OLED and W-OLED). Seeing the Samsung S95B equipped with the manufacturer’s new QD-OLED technology and sold at a price lower than that of its main competitor, the LG G2, there is something to wink at.
The analyst firm UBI Research has highlighted a price drop on the Samsung QN65S95B. Launched at $3,000 in May, the 65-inch QD-OLED TV posted a price of $2,800 a month later at BestBuy. This behavior no doubt forced LG to adapt, since the LG 65OLEDG2 went from $3,200 to $3,000 over the same period.
It is quite different for the second QD-OLED television on the market, namely the Sony Bravia XR-65A95K whose price peaks at $4,000. Normally, the series equipped with classic W-OLED panels is negotiated rather around 3,000 dollars, as is the case with the Sony Bravia XR-65A83K.
A price drop to be expected in France?
This waltz in prices has little impact on the purchase of televisions in France, our readers will be able to retort. Admittedly, the prices analyzed by UBI Research relate to North America. However, Samsung and LG also seem to be playing cat and mouse in the French market. Thus, the Samsung QE55S95B and the LG OLED55G2 are both sold at the same price, ie 2,490 euros, and each of the manufacturers goes there with its reduction offer to convince potential buyers. Same for 65-inch models, which are not sold at the same price, but whose respective ODRs make Samsung’s model cheaper than LG’s.
In short, the best QD-OLED televisions like W-OLED remain expensive, even if these two players are engaged in a price battle. Although they are a bit more accessible, these televisions remain far from the average purchase price in France, not to mention the current inflation which is likely to continue to affect household morale. In history, it is not less the price cuts of Samsung and LG that give food for thought, but rather the very significant gap that exists between the latter and Sony’s OLED and QD-OLED televisions!
Source : The Electric
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