Samsung would make a daring bet on the Galaxy S24, S24 Plus and S24 Ultra by relying heavily on artificial intelligence and in particular… on Bixby.
It’s normal, these are the times: the future Galaxy S24s are getting a lot of attention. Not long ago, we learned, for example, that Samsung’s smartphones would rely heavily on artificial intelligence to stand out. To the point where we could speak of each S24 as a “ AI Phone “.
Go further than Google
Sources from the specialized site SamMobilecome to corroborate this information by providing a little more information. The idea of the Galaxy S24, Galaxy S24 Plus and Galaxy S24 Ultra would even be to surpass the capabilities of the Pixel 8 and Pixel 8 Pro in terms of AI. However, this is Google’s favorite thing. According to SamMobile« The Galaxy S24 series will come with features inspired directly by ChatGPT and Google Bard, such as the ability to create content and stories based on a few user-provided keywords “.
We know that Samsung’s latest high-end chip, the Exynos 2400, which we should find on our Galaxy S24s in Europe, notably gives pride of place to AI. The manufacturer promises tasks linked to artificial intelligence 14 times faster. The brand should therefore take advantage of these capabilities to push certain functions. The generation of images from text is mentioned, as is the possibility of executing certain complex actions offline.
Speech synthesis should also improve, suggesting that Bixby, the voice assistant created by Samsung, would become more interesting to use.
“Samsung hasn’t abandoned Bixby yet. On the contrary, the company will likely place more and more emphasis on Bixby in the years to come“, writingSamMobile.
A risky bet
This is where Samsung’s strategy could be quite daring. Bixby doesn’t have very good press after having a rather chaotic start a few years ago. However, let us qualify our remarks by recalling that the voice assistant worksa priorirelatively good in Korean and English. But what about other languages like French?
It’s quite understandable to see a brand with the stature of Samsung wanting to distance itself a little from everything-Google. The South Korean company has continued to highlight its in-house ecosystem in recent years with options available only on the manufacturer’s devices.
In the era of generative AI, and while a merger has been initiated between Google Assistant and Google Bard, Samsung therefore has some reasons to want to rely on its own horse. Might as well start with an already established base, I named Bixby.
The bet is therefore daring, but not absurd. However, there will be a lot of work to do to restore Bixby’s image.