Sanofi: unveils its new visual identity


(CercleFinance.com) – Sanofi today unveiled a new visual identity described as ‘bold and unifying. ‘

Presenting itself as ‘the fruit of the bringing together of multiple companies’ and as ‘a mixture of several cultures, identities and brands’, the laboratory ensures that its new visual identity ‘draws from the roots of this heritage and, for the first time, brings together the various entities that have written its history under a single brand. ‘

The new logo shows the brand name in black, surrounded by two purple dots.

A logo which ’embodies the renewed vocation and ambition of Sanofi and is inspired by the codes, both simple and moving, of the new technologies industry’, insists the laboratory.

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