(CercleFinance.com) – The Group announces the acquisition of the company Forge Adour, which specializes in the manufacture of enamelled cast iron griddles.
Forge Adour is a French family business specializing in the design, manufacture and marketing of planchas, accessories and outdoor kitchens for the consumer market.
‘ Distributed mainly in France, the iconic Basque brand which celebrates its 45th anniversary this year, has also initiated a presence in Spain, Germany, Switzerland and Benelux in recent years, thus offering opportunities for the development of the activity ‘ indicates the group.
Thierry de La Tour d’Artaise, Chairman of Groupe Seb said: ‘A must-have summer product for thousands of consumers, the plancha is on a buoyant market; In addition, Forge Adour brand products complement the stainless steel plancha activity of the Breton brand Krampouz, acquired by Groupe Seb in 2019’.
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