(Boursier.com) — The Group SEB announces the strengthening of its presence in Saudi Arabia with the acquisition of a 55% stake in its Saudi distributor – Alesayi Household Appliances Co. LLC – a subsidiary of the Alesayi Holding Group which has exclusively marketed the Group’s consumer products locally since 2009.
This partnership aims to develop future growth opportunities in the Saudi market through Alesayi Holding’s local expertise. This new subsidiary of Groupe SEB will continue the import and distribution of the Tefal and Moulinex brands to the general public with products for the preparation of food and drinks, electric cooking, culinary items but also for the maintenance of the home and laundry care. It will enable Groupe SEB to accelerate the development of its sales in Saudi Arabia and to make the most of the strong growth potential of this market.
Remember that for nearly 15 years, Groupe SEB has maintained a strategic partnership with Alesayi Holding, a leading player in the Saudi market. Headquartered in Jeddah, Alesayi Holding has steadily expanded its businesses across various sectors, including engineering and technology, real estate and asset development, consumer and commerce, electronics, investment and partnerships. This broad portfolio has allowed it to build a solid reputation in the market and acquire in-depth product knowledge, making it a natural partner for Groupe SEB. In addition, Alesayi Holding’s vast distribution network encompassing hypermarkets, traditional distribution, trading and e-commerce, ensures the omnipresence of Groupe SEB’s products throughout Saudi Arabia.
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