Tired of the proliferation of fake profiles that engage in fraudulent activities from its social network, LinkedIn has announced the gradual launch of three new features that will strengthen the authenticity of accounts.
LinkedIn, which has 875 million members (with revenue up 17% in the last quarter), announced this week the gradual arrival of three new features aimed at combating fake accounts and preventing any activity potentially fraudulent. The professional social network will in particular act on the authenticity of the accounts, through verification using a photo, an e-mail or a telephone number.
The “About this profile” button will appear on LinkedIn
” Whether you decide to accept an invitation, learn more about a business opportunity, or exchange contact information, we want you to be able to make decisions with more signals about the authenticity of accounts. “, explains the vice president of LinkedIn in charge of product strategy, Oscar Rodriguez. The company has come up with three ways to do this.
First part of this strategy to fight against fake accounts: change in navigation with the appearance of an “About this profile” button, symbolized by three small horizontal dots found next to the “Search” buttons. connect” and “Message” on the mobile version.
As of this week, promises LinkedIn, this tab will allow any user to have access to certain information intended to prove the authenticity of the profile visited, such as the date of creation of the latter, its last update and whether the member has carried out a verification (by telephone or e-mail).
The social network indicates that the “About” functionality should be visible in various places on the platform in the coming weeks, in particular when accepting (or not) an invitation, or from the messaging application.
Deep learning to fight against AI-generated profile photos
Artificial intelligence is working wonders today, and LinkedIn is paying the price with the proliferation of many profile photos generated directly by AI. These aim to make accounts more authentic and can lead to malicious behavior from the platform.
The professional social network has therefore implemented a new model based on deep learning to better detect profiles and photos created using artificial intelligence. This new mechanism works using state-of-the-art technology designed to detect subtle image artifacts associated with the AI-powered synthetic image generation process “, explains LinkedIn. The network adds to carry out this verification “ without performing facial recognition or biometric scans “.
Finally, LinkedIn will automatically add a warning to certain messages that you may receive on LinkedIn, when the service identifies a risk likely to affect your security. This may be the case in particular when a profile invites you to continue the conversation on another platform, with the associated link. It will be possible, thanks to these warnings, to report the content to LinkedIn, without the sender being aware.
Source : LinkedIn Blog
0