Faced with the wave of American giants, Canal+, M6, TF1, France TV and Arte are developing new video-on-demand services. They are expanding their programs with a lot of new stuff.
The prestigious matches of the Roland-Garros tournament live on Amazon Prime Video, soon commercial breaks on Netflix… soon have only their eyes to cry on. However, the televisions did not wait to be completely stripped to retaliate.
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If these new American players encroach on their playground, the French channels respond by coming to challenge them in the field of video on demand. Canal+, Arte, France Télévisions, TF1 and M6 have only one word left in their mouths: “Platformize!” Clearly, they have all created technological tools to broadcast video works on computers, smartphones and connected televisions.
Already, Arte.tv radiates far beyond the parent channel on DTT. “It’s been six years since we took the turn to platformization…
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