Louise Bernard, with Solène Delinger
According to information from “Parisien”, Magali Berdah Shauna Events’ company, which manages influencer partnerships, has just been let go by Banijay, the audiovisual giant that has become its main shareholder. Banijay wants to start a divorce with Shauna Events, which no longer brings in as much money since the controversies around brands doing dropshipping.
Magali Berdah manages influencers and more specifically their partnerships with brands. It is with these advertisements on social networks that they earn millions of euros for some. She takes care of Nabilla in particular. His company had attracted the attention of Banijay, an audiovisual giant, which had become the main shareholder of Shauna Events.
Shauna Events makes much less money
But according to The Parisian, which reveals the information, the two companies are now in the process of negotiating their divorce, “at the request of Banijay”. Why this divorce? Already because Magali Berdah’s company has been earning much less money for a few months, that is to say since it stopped partnerships with brands that were doing dropshipping: this practice which consists in reselling more expensive poor quality products bought elsewhere at a lower price. This is one of the scams denounced lately by rapper Booba and the press.
Magali Berdah sentenced in 2019 for “abuse of weakness” and “laundering”
And then, the revelations of the new media the informed would not have pleased Banijay either. He learned in the press that Magali Berdah had been sentenced in 2019 for “abuse of weakness” and “laundering”. This earned him a ban on managing a company for 5 years. However, it is she who is in charge of Shauna Events.
And The Parisian stresses that Banijay wants to turn to a “more ethical influence, around the candidates of less sulphurous emissions, like Koh Lanta Where miss France“According to the daily, the divorce will not be formalized until the negotiations have been completed.