should we expect the same thing in France?


A month after lowering the prices of its Model 3 and Model Y, Tesla decides to sell them off a little more in China. But why, and should we expect the same in France?

A Tesla Model 3 charging on the Tesla wall connector // Source: Tesla

In general, new car prices are relatively stable. Of course, there can sometimes be some variations depending on inflation and the increase in the cost of raw materials, but this is still quite exceptional. Except at Tesla. Indeed, the firm is known to change the prices of its models very regularly, and often with strong increases or decreases. And it is once again the case today, just days after Mercedes drastically lowered the price of its electric cars in China.

A nice discount

A month ago, the brand led by Elon Musk announced a price drop for Model 3 and Model Y, but only reserved for the Chinese market. The electric SUV then lost up to 4,000 euros, thus falling below the 40,000 euro mark in the country, thus making it eligible for the ecological bonus. In question, the desire of the manufacturer to increase demand, weaker than during the previous months, whilea sponsorship program was also launched in parallel.

But it would seem that all these evolutions in the range were not enough. In fact, the site Car News China announces that the sedan and the electric SUV have further lowered their prices, while customers are deserting the concessions.

The Model 3 is then now displayed at 265,900 yuan, or the equivalent of approximately 36,009 euros, which corresponds to a drop of 1,895 euros for the Propulsion version, the most affordable in the range. For comparison, and taking a look at the French configurator, the sedan starts from 53,490 euros, which allows it to be eligible for the ecological bonus of 2,000 euros.

For its part, the Model Y Propulsion is now displayed in China at 288,900 yuan (about 39,124 euros), instead of 316,900 yuan, or about 42,916 euros. With us, the electric SUV is a little more expensive, sinceit takes 49,990 euros for the same version.

Run more cars

But what explains this sharp drop in prices? According to the same Chinese source, Tesla’s goal would simply be to increase sales of its Model 3 and Model Y in China, while delivery times have also been greatly reduced.

A few weeks ago, we also explained to you that the brand was producing many more cars in its Shanghai factory than it was actually selling, with a growing stock and costing it a lot of money. This situation can be explained, among other things, by the recession in the Chinese market, which does not really encourage customers to buy new cars. Not to mention the high production rate of the plant, which assembles around 800,000 vehicles per year.

By driving down prices,he brand also hopes to stand out from its competitors, more and more numerous, such as BYD, Nio or Xpeng. But the government’s desire to remove the bonus could however convince some to take the plunge to take advantage of it. If rumors mentioned Elon Musk’s desire to sell off his stocks by exporting Chinese models to the United States and Canada, the person concerned denied everything on Twitter, without giving details. In addition, the IT Home site also clarified that Tesla denied planning a sharp fall in prices by the end of the year to further increase sales.

Anyway, no big price drop is necessarily expected in Europe for now, while theThe Model 3 and Model Y are selling particularly well there. Last September, the SUV even became the most sold new car on the Old Continent and it could even become the best seller in the world by next year. But beware, however, since Telsa seems to end up with many Model Y order cancellations in Europe, and therefore a lot of stock on hand. What give a slight drop in price in a few weeks?

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