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Simply remove nose hair: “The Lion’s Den” product offers a solution


Dog professional Martin Rütter is no stranger to VOX, but the fact that he is not seen today as a trainer of dogs and humans on the station, but as the son of a mother with dementia is related to the start-up “Icho”. He got to know this when he made a documentary about his mother, who was suffering from dementia. Not only does he and the team tell his story, the other founders all have relatives who suffer from dementia. That moves the lions to tears, Dagmar Wöhrl has to leave her place crying, but stays in the room: “I lost my mother to dementia,” she explains, touched, after she came back. Rütter understands her very well, he felt the same way when he made his mother’s illness public to draw attention to the topic.

The programmable “Ichó” ball plays music, lights up in different colors and offers various games to improve the cognitive performance of people with dementia. They understand the ball and the colors quickly and automatically, so they should not only be given an opportunity to keep themselves busy, it should also help their brain. “A real game changer that has become an incredibly important tool for us as a family and especially for people suffering from dementia,” says Rütter, describing the product. It should be 1.5 million euros for 15 percent of the company. Who gets in?

“The Lion’s Den” runs on Mondays at 8:15 p.m. on VOX



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