Gmaking a living selling poison is not easy. It can even become perilous when activists, associations, and even judges of all stripes meddle in your little lucrative affairs, because there are still some unfortunate qualifications in the law that can sometimes complicate your task. Friends producers of dangerous pesticides, toxic chemicals, useless and harmful drugs, eternal pollutants, obesogenic foods, carcinogenic additives and sweeteners, fear no more: years of expertise have made it possible to develop a range of simple speeches and actions with proven effectiveness.
In order to democratize access to these recipes usually sold for their weight in gold by communication agencies, here they are in “open source”. It is then up to you to adapt them to the poison that concerns you and to have them carried by experts in the media arenas with high ratings and the circles which will legislate on the maintenance of your products on the market.
Promote complexity
Can you imagine a situation, an object, a concept that could not be said to be complex? Complexity has the advantage of placing a threshold distinguishing simple things from complex things. The good news is that we do not know how to measure complexity and that there is no consensus on the value of the threshold. You can therefore safely assert that the situation with which you are accused is complex, and that not to recognize this is to be simplistic, even Manichean. It doesn’t seem like much, but it’s a great way to sow doubt in the minds of your opponents, which brings us to the second argument.
Sow doubt
What can we be absolutely sure of? Popularized by the Trump presidency, post-truth opens up fantastic perspectives for defending your activities. Of course, science develops knowledge. But she also claims the limits and imperfections of her knowledge, and even, hold on, that they will one day be outdated. Claim that definitive proof demonstrating the dangerousness of your product has not been obtained. More research is needed. Scientists are always concerned with causality and proof and you will sow doubt in their ranks. Be relativist, evoke without reservation the equivocal, the controversial, the debated. As science becomes an opinion like any other, the epidemiological and toxicological studies proving the harmfulness of your lucrative business will be just one assertion among others equally well-founded. And here comes the third argument.
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