According to new figures, fewer mobile phones have again been sold worldwide. Year-on-year, there has been almost a double-digit decline. The smaller manufacturers in particular are struggling, while the two top dogs were able to increase their market share.
Global smartphone sales fell again
In the third quarter of the year fewer mobile phones than before were sold for the third time in a row. Year-on-year, sales fell 9 percent. According to the new figures, which relate to global sales, it was the worst third quarter for manufacturers since 2014. However, not all smartphone manufacturers are equally affected by the slump.
Only Samsung and Apple increased their market share year over year. While Samsung went from 21 to 22 percent, Apple is allowed to have one Increase from 15 to 18 percent be happy. Viewed worldwide, customers are more likely to use Samsung cell phones than iPhones, but the gap is narrowing.
Clearly it looks worse for all other smartphone providers. Their share stagnates or declines. Xiaomi managed to maintain its 14 percent market share, Oppo with OnePlus lost 1 percent and now accounts for 10 percent of the total market. Vivo fell from 11 to 9 percent (source: Canalys).
Google’s market share is pretty small. Perhaps that will change with the new Pixel 7:
Smartphone customers are waiting for offers
According to Canalys’ analysis, customers who have previously delayed a purchase expect from manufacturers high price reductions in the Christmas business with current cell phones. Manufacturers should also consider “significant price reductions” for older models. A “slow but steady” sell-off is expected for the fourth quarter of the year. However, it is still too early to see the fourth quarter as a turning point in the market recovery.
A survey in Germany recently showed that many customers are not planning to buy new ones. In this country, the desire for a new smartphone is lower than anywhere else in the world.