Snapchat in turn launches its conversational AI à la ChatGPT


Previously reserved for Snapchat+ subscribers, Snapchat’s chatbot based on ChatGPT “My AI” will be offered to all users of the application.

Credits: Snapchat

Like many Tech players, Snapchat has decided to rush into the ChatGPT wave. In February 2023, the social network introduced My AIan AI-based conversational chatbot developed by OpenAI.

So far, this AI, materialized in the form a small customizable virtual avatarwas only accessible to the three million subscribers of Snapchat +, the premium formula of the app billed at € 4.99 per month.

As Snapchat explained, My AI is a personal companion able to converse with the user on many topics. “My AI can answer a tough quiz question, advise you on the perfect birthday gift for your best friend, help you plan a hike, suggest what to have for dinner,” tells the social network.

My AI is now available for all users

After these two months of testing with paying Snapchatters and nearly 2 million messages per day sent to My AIthe application has just announced at the Summit Partners 2023 the availability of the chatbot for all users. For the occasion, Snapchat detailed the progress made on My AI.

If the chatbot mostly understood text queries, it is now able to analyze images and even generate them. “For example, if you send a Snap of the vegetables growing in your garden, My AI can recommend a recipe to you”, said CEO Evan Spiegel.

snapchat my AI launch
Credits: Snapchat

Much improved AI

Thus, the AI ​​will also be able to produce AR filters in just a few hours, compared to 40 to 60 hours previously. Of course, the idea is also to seduce investors with the introduction of My AI at a time when Snapchat recorded its weakest growth in six years in 2022 (+12%).

Here is the list of new features on My AI announced by Snapchat:

  • Further customization : it is possible to customize your My AI avatar with thousands of unique Bitmoji variations
  • Mention My AI in your conversations with friends: just call My AI with @ to ask it questions during your discussions
  • My AI can place relevant recommendations from Snap card
  • It is possible to share Snaps with My AI and receive answers, only text for the moment
snapchat my AI launch
Credits: Snapchat

Erase past mistakes

By the way, Snapchat hopes with this global launch forget the previous bad buzz around My AI. We remember that two activists had demonstrated that My AI could make rather worrying errors. Indeed, one of them had pretended to be a 13-year-old girl seeking advice for her first sexual relationship with a 31-year-old man.

The AI ​​had given him some tips for lying to his parents to go on a trip with this man and to make his first time a special moment… According to Snapchat, this kind of drift is no longer possible, with 99.5% of My AI responses now compliant app communities.

Also read: Snapchat celebrates International Women’s Day with augmented reality

The social network also specifies that My AI now systematically takes into account the age of the user. A new moderation technology has also been integrated, to assess the seriousness of potentially harmful content and temporarily restrict Snapchatters who abuse the service.

In addition, parents will soon be able monitor the exchanges between their children and the AI through the app’s Family Center service. Please note that the deployment of My Ai is underway in different regions of the world. In other words, don’t worry if you can’t enjoy it in France yet.



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