(CercleFinance.com) – Solocal announced on Monday the appointment of Benoît Bouffart, a former SNCF executive, as director of products, marketing and media.
In his new role, Benoît Bouffart will manage the entire range of group products (websites, online presence and digital advertising) as well as the PagesJaunes and Ooreka media.
This 43-year-old executive began his career at Wavestone, where he carried out consulting assignments in digital transformation and the launch of new products and services.
He then joined, in 2015, SNCF Connect and Tech (formerly OUI.sncf / Voyages-sncf.com) as director of strategy and innovation before taking on the role of director of products and innovation, then that of technological director.
Benoît Bouffart will join the executive committee of Solocal, made up of five senior executives around the general manager Hervé Milcent.