More value and prestige, better technology, more and larger models – Dacia has big plans for the coming years. But the brand also wants to remain true to itself.
The Renault subsidiary Dacia is planning a repositioning for the coming years, which will be flanked by a larger model offensive. In doing so, it also wants to advance into higher segments and offer customers more value than in the past. But Dacia will continue to stand for affordable mobility and the “best price-performance ratio” in the future, says Sales Director Xavier Martinet. Prices will remain low. to remain cheaper than other manufacturers. Dacia calls this approach “design to cost”, in which the development and positioning of new models will focus on what is necessary instead of what is technically possible. Although Dacia wants to offer its customers more design, attractiveness and added value in the future, price should remain a key element. With Sandero, Duster, the A-segment electric car Spring and Jogger, Dacia currently offers four series. A completely new Duster is to be introduced in 2024. The new C-segment SUV Bigster will follow in the first half of 2025, and two more C-segment models are planned for 2027/28. For the time being, however, there will be no models above the C segment. Even the big ones drive on the small platform. The limiting factor here is the CMF-B platform, on which vehicles 4.0 to 4.6 meters long can be built, according to Martinet. At Dacia, it currently serves as the basis for Sandero and Jogger. The new Duster, Bigster and the other C-segment models will also be built on the CMF-B platform. A new platform would be needed for D-segment models. Martinet emphasizes that Dacia’s main goal in the coming years will be to conquer market shares in the C segment in Europe. The model offensive will initially focus on the SUV segment. However, the strategists of the brand, which was revived in 2004, already have the CO2 evolution in mind and are therefore already thinking about the post-SUV era. This is a very important question that all car manufacturers are currently very concerned about, according to Martinet. However, the Frenchman does not want to reveal where Dacia is headed. This is to help maximize market coverage. In this way, Dacia can continue to sell cars outside the EU in which no potential bans on sales of combustion engines have yet been announced. However, Martinet admits that the time will come when more electric cars will be needed in the portfolio. Not because of regulations, but because of customer demand. However, the French will not reveal exactly when Dacia will react to this with new electric cars. The Renault brand is taking on the role of pioneer in e-mobility within the Group. (SPX)
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