As the press release explains, Spin Master will have the heavy task of producing toys based on strong PlayStation licenses, from God of War to Horizon Zero Dawn via The Last of Us and Uncharted, in the form of articulated figurines, objects of collection, stuffed animals, role-playing games, vehicles, radio-controlled car or even puzzles. The first PlayStation licensed items are expected in spring 2024.
The deal was brokered by Sony Pictures Consumer Products, the subsidiary that handles major toy contracts for the PlayStation brand and its PlayStation Studios games. This announcement is part of the growth strategy for PlayStation licenses, like the success of the film Uncharted ($400 million at the box office) pending the TV series The Last of Us. PlayStation Studios games are also becoming more and more important on PC (while waiting for mobile).
“We are committed to creating the highest quality gaming experiences for our community of fans around the world and finding new ways to bring our most beloved characters to new audiences. Working with Spin Master, we are excited to continue this project by introducing our licenses through authentic and innovative toys and games to our passionate PlayStation community around the world.“, commented Grace Chen, vice president at Sony Interactive Entertainment.