At the beginning of this month of April, we learned that Microsoft would consider adding advertisements in free-to-play games on Xbox consoles. This could also see the light of day on Sony/PlayStation machines (PS4 and PS5).
Indeed, according to the site BusinessInsider.com, based on the statements of three people involved in Sony’s plans, the firm would also work on the subject. The staff, affiliated with this project, would study, at this very moment, several ways to encourage development studios to create and offer free-to-play titles, while offering to monetize them. It would go through advertising. This initiative would not date from yesterday and would have been thought for more than 18 months.
For the moment, we do not yet know, precisely, by what means its advertisements would be introduced: they could be displayed in the menus of the games, or even through digital billboards in certain titles, according to several hypotheses. In addition, it could be that by viewing its advertisements, players obtain various rewards.
Some sources suggest that the introduction of ads in Sony/PlayStation free-to-play games could arrive later this year. Microsoft could also introduce this system soon, i.e. by the third quarter of 2022.
At the moment, nothing has really been confirmed on the side of Sony and Microsoft. The two firms did not communicate on this subject. Thus, to know the end of this story, it is better to wait for real official information.
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