The giant of video streaming would have views on the company Roku, a specialist in tv box who could provide him with other valuable services.
Netflix is currently going through a bad patch. The SVoD service recently announced a loss of 200,000 subscribers and expects nearly 2 million unsubscriptions for the current quarter.
Netflix must evolve to survive in a highly competitive market
The company has no choice but to reinvent itself and clean up its activities.
The first step was to cancel many projects, especially in the field of animation. Netflix is also credited with the desire to cut back on its film production in order to favor only easily profitable small budgets or, conversely, very large productions, with a five-star cast and designed to appeal to the greatest number.
Netflix would also have the ambition to charge for account sharing, but also to offer a subscription system including advertising, supposedly cheaper for the consumer. This new economic model is a revolution for the world leader in video on demand and would require several investments to attract advertisers and to offer relevant advertising to each of its subscribers.
Roku: an interesting lead for a subscription offer with advertising
We just learn that Netflix has expressed an interest in buying the American company Roku. Unknown on this side of the Atlantic, Roku is one of the North American leaders in the TV box market. The two companies know each other well and had already collaborated in 2008 for the release of the manufacturer’s first box, before Netflix extended to all software platforms available today.
This takeover would first of all allow the SVoD service to have a device on which it would control the entire user experience. Netflix could, for example, go further in the field of video games, with a TV box perfectly suited to its various titles.
What could interest the leaders of the platform more remains the advertising activity of Roku, its core business today. Recently, the manufacturer acquired the Advanced Video Advertising unit of the Nielsen company, one of the technologies developed of which is precisely to insert advertising inside video content.
For the time being, there is no indication that a takeover is on the agenda, and this hypothesis of a sale of Roku comes more from the employees, who were prevented from selling their shares of the company by management. Nevertheless, the latter seems to have all the skills that interest Netflix to continue its development.
From €8.99
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- The most complete on the market
- Often excellent original series
- Impeccable video compression
The American service is not the most popular in the world for nothing. With a content offer enriched every week, always optimal video quality and a very refined user experience, the platform is an essential choice for entertainment. Our only regret remains the constant increase in subscription prices, which makes the service a little less attractive than when it was launched… Fortunately, the number of series and films compensates for this increase.
The American service is not the most popular in the world for nothing. With a content offer enriched every week, always optimal video quality and a very refined user experience, the platform is an essential choice for entertainment. Our only regret remains the constant increase in subscription prices, which makes the service a little less attractive than when it was launched… Fortunately, the number of series and films compensates for this increase.
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Source : Fast Company
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