After making itself known with great promotions, the video streaming platform Apple seems to be putting the kibosh on trial periods.
After the years of euphoria, it’s time to return to earth for SVoD platforms, and that of Apple is obviously no exception to the rule.
Apple TV+ is scrapping its UK free trial offer for no apparent reason
Launched in November 2019, Apple TV+ had to face competition that was already very present. In addition to Netflix and Amazon Prime Video, already well established in the SVoD landscape, Apple saw the arrival at the same time as its service of competitors as powerful as HBO Max and Disney+.
To find a place in this saturated market, and without strong exclusives such as films or series from a well-known franchise, Apple has activated the best weapon in its possession: promotions. Thus, all buyers of an iPhone, iPad or Mac had access to the service free of charge for one year.
For users whose purchase dates back a long time, or for those who do not have devices flanked by an apple, Apple nevertheless offers a 7-day trial period to discover the content offer. Only, this advantage now seems on the verge of being a distant memory.
A platform intended to be profitable, despite the colossal means of Apple
Apple’s UK website was quietly updated a few days ago, and some have noticed that the mention of the 7-day free trial has disappeared. New users now have no choice but to checkout immediately to experience the adventures of Ted Lassoor the new seasons of The Morning Show and of Foundation.
Tim Cook, the group’s CEO, said in the months following the launch of Apple TV+ that the service was destined to be profitable, and that the billions of dollars invested should be recovered in the medium term. That’s why the one-year trial offer for any purchase of an Apple product has been reduced to only 3 months. The price of the subscription offer has risen from 4.99 to 6.99 euros per month, a decision common to all SVoD services, which have gradually increased their prices or opted for offers with advertising, hoping to make more money on each subscription.
In France, the 7-day trial offer is still present at the time of writing this article, but for how long? Apple could be tempted in the near future to apply this new policy to all countries in which the service is available.
From €6.99
7
- Sublime 4K and solid video throughput
- Original content in HDR10 and Dolby Vision
- Some very, very good series
Many months after its launch, the manufacturer has nothing to be ashamed of its platform. Admittedly, the catalog remains light compared to the competition, but the series are all of excellent quality. The service has opened up a bit to third-party media and the video quality is undoubtedly the best currently available on the market. With a price of “only” 6.99 euros per month, Apple therefore offers a dispensable product, but which deserves to be tried at least for a few essential shows.
Many months after its launch, the manufacturer has nothing to be ashamed of its platform. Admittedly, the catalog remains light compared to the competition, but the series are all of excellent quality. The service has opened up a bit to third-party media and the video quality is undoubtedly the best currently available on the market. With a price of “only” 6.99 euros per month, Apple therefore offers a dispensable product, but which deserves to be tried at least for a few essential shows.
Source : 9to5Mac
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