Another important step for Sorare. The French unicorn, known for its NFT-based fantasy football game, has signed a long-term partner with the NBA, the American basketball league.
The question was more “when” than “if” the deal was going to happen. After having largely conquered the world of football, going so far as to register Kylian Mbappé as muse, Sorare strikes (again) a big blow by announcing a new major partnership. This time, the online NFT card game offers the NBA (National Basketball League), the most prestigious basketball league in the world.
The company press release specifies that this partnership was concluded over several years and that the first collectible cards of Lebron James, Stephen Curry or Kevin Durant will be launched in the fall, when the championship resumes. It is already possible to register on the waiting list in order to be among the first to access this new market when it opens. For the moment, Sorare does not specify if specific novelties are to be expected at the gameplay level, nor if all the franchises will be available immediately.
Operation seduction in North America
“Our partnership with Sorare will provide NBA fans with a whole new way to engage with our teams and players.said NBA commissioner Adam Silver. With the emergence of Sorare, we see significant opportunities to expand our fan base and grow the NBA worldwide.“. Same story for Sorare, who is delighted to welcome the NBA to its catalog, and probably imagines a bright future under the sign of the growth of exchanges and the number of users.
For the French unicorn, this operation aims to extend its power of attractiveness in North America, a stronghold of the sports market and new technologies. Sorare very quickly became interested in the MLS – the American football league – and recently signed another partnership with Major League Baseball (MLB), another sport very popular across the Atlantic.