(AOF) – Spartoo, one of the leaders in the sale of online fashion items in Europe, has formalized its acquisition of a minority stake with SAAJ Paris, in particular via a capital increase to support its development. This high-growth native digital brand created in 2016 by Maelys and Jérémy, is distinguished by original creations entirely designed and designed in Paris, within the brand’s workshop, and an avant-garde responsible production method.
“We are very honored to join Maelys and Jérémy in this high-growth entrepreneurial adventure. Committed to the reindustrialization of France and the use of materials that are more respectful of the planet, SAAJ fits perfectly into this vision. We will work on the of the founders to provide them with our resources and our expertise in the development of high-growth companies in France and internationally,” said Boris Saragaglia, co-founder and CEO of Spartoo.
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The serious European adjustment of the Internet giants
An agreement was reached on March 24 on the supervision of Internet giants, with new legislation on digital markets, the Digital Markets Act (DMA). This text aims to regulate the anti-competitive practices of the main players. With the DMA, the European Commission sets a framework to be respected, the sector now being subject to regulations similar to those of the energy, banking or telecommunications sectors. The scale of fines has also been adapted to the economic power of those involved: in the event of an infringement, they may represent 6% to 20% of global turnover. In the event of a repeat offence, business transfers may be imposed. On the other hand, in the United States, the regulatory process has still not succeeded despite the authorities’ determination.
Urban transformation to enhance real estate heritage
Several initiatives are intended to densify the land around hypermarkets and/or to play on the mix of uses (commerce, office, housing and even urban logistics). Nhood, the company launched by the Mulliez family, has the mission of transforming into mixed neighborhoods sites belonging to the real estate companies of Auchan, Ceetrus and Nodi, and the real estate assets of other companies in the group. It will accelerate in this business of urban regeneration. The Mulliez family had planned to invest 1.8 billion euros between 2022 and 2026 in its real estate projects. This objective should soon be revised upwards. Carrefour, for its part, joined forces with the promoter Altarea in early 2021 to transform commercial areas into mixed neighborhoods.