Spotify is reportedly considering including music videos of your favorite songs on its music streaming service. Such a feature would allow Spotify to catch up with one of its biggest rivals: Apple Music.
According to Bloomberg, Spotify is currently in discussions with potential partners to explore the feasibility of introducing music videos to its app. In addition to classic songs, users could thus watch videos of their favorite artistswithout having to change platforms.
Apple Music already has an extensive catalog of music videosthe platform even launched a 24-hour channel dedicated to music videos a few years ago. However, despite Apple’s efforts, many music lovers still tend to turn to YouTube when looking for music videos. , but that could change thanks to Spotify.
Also read – Spotify, Deezer, Apple Music: Emmanuel Macron confirms the arrival of the music tax by September 30, 2023
Spotify wants entire music videos on its platform
For now, Spotify’s video offering is limited to podcasts, short 30-second clips that allow artists to talk about their workand 10-second looping GIFs that accompany the songs.
The company did introduce a feed with features reminiscent of TikTok earlier this year, but it focuses primarily on discovering music and podcasts rather than watching videos. Spotify had already tried to integrate television contentincluding clips from Comedy Central and ESPN, but failed to gain significant traction.
What is certain is that the addition of music videos could strengthen Spotify’s home feed, drawing music lovers away from other platforms such as YouTube, Instagram and TikTok. The company is currently looking for other sources of income, and the videos could well help the platform to consolidate its position in an increasingly competitive market.
While waiting to learn more about this new feature, we remind you that Spotify is also working on the introduction of a premium offer with lossless quality, also designed to tackle Apple Music.