Spring cleaning in Germany
What consumers value most
Spring cleaning is an integral part of the annual schedule in most households.
© Haka neutral soap
According to a survey, spring cleaning is firmly planned for the vast majority of respondents. What the cleaning statistics reveal.
The sun is tickling the plants out of the ground, the birds are chirping, spring is sweeping through the country. For many Germans, this means spring cleaning. The detergent manufacturer Haka has a poll about this carried out among almost 1,000 people. About two-thirds of them (61 percent) said spring cleaning is a regular part of their calendar. What they prefer to clean with, how important sustainability is to them and who they trust when it comes to cleaning.
Sustainable all-purpose cleaner is the first choice for many
In addition to glass and window cleaners (32 percent), all-purpose cleaners (17 percent) should not be missing. Almost two-thirds of those surveyed stated that they only (21 percent) or predominantly (44.5 percent) used all-purpose cleaners when cleaning. The reason for the popularity of these products is also obvious: 72 percent like that using them doesn’t require much thought, 54 percent argue with fewer bottles and correspondingly more space in the cupboard. On the other hand, around a third (29 percent) state that they use special cleaning agents for each application. Regardless of the cleaning agent chosen, it is important to buyers that it performs well (61 percent), as well as the points of sustainability (61.5 percent) and tolerability (59 percent).
A slight majority (56 percent) state that they regularly try out new products, around a third (32 percent) rely on a mixture of new and established products that they already know from their grandparents or parents’ house. Almost every fifth person gets cleaning tips from family members (19 percent) or friends (22 percent) – after the Internet, of course, where more than half (54 percent) of the survey participants look for answers to cleaning questions.
Sustainability is very popular – not only for spring cleaning
It is also interesting that the distribution of tasks in households is apparently slowly but surely changing: While in an Emnid survey for testreports.de At the beginning of 2019, around 84 percent of the women surveyed stated that they were solely responsible for spring cleaning, according to the current survey for Haka, the tasks are distributed evenly among 42 percent of those surveyed. According to Emnid, the most important spring cleaning tasks are window cleaning (71 percent), tidying up (61 percent) and dusting (52 percent).
The question of which is the most unpopular activity in the household clarifies one Poll by GoFeminin in 2021: In first place (54 percent) is ironing, not a classic cleaning job, followed by window cleaning (53 percent) and special tasks such as cleaning the oven or refrigerator (44 percent). As in the Haka survey, the respondents stated that, in addition to the effectiveness of the cleaning agent (84 percent), health (55 percent) and sustainability (54 percent) have an influence on the purchase decision.
“The fact that the sustainability criterion is so important to consumers encourages us to continue to rely on fully biodegradable and economical products such as neutral soap,” agrees Marc Tümmers, Managing Director of Haka Kunz GmbH. The current survey also shows that this is not only the case with cleaning products: almost one in five (77 percent) states that they pay attention to sustainability when it comes to food, and a little more than half (54 percent) also attach importance to sustainability when it comes to cosmetics Products.