“Squid Game”: Does the Netflix Hit Deliver the Halloween Costume of the Year?

“Squid Game”
Does the Netflix hit deliver the Halloween costume of the year?

From left: Oh Young-Soo as Oh Il-Nam, Jung-jae Lee as Seong Gi-Hun and Park Hae-Soo as Cho Sang-Woo.

© Noh Juhan | Netflix

Could green jogging suits become the most popular Halloween costume of the year? Thanks to “Squid Game”, sales are skyrocketing.

The South Korean Netflix series “Squid Game” has taken the streaming world by storm. With 111 million hits in the first month, the South Korean series recently clearly outperformed the previous record holder “Bridgerton” (82 million). The series appeared on September 17th at the right time: It will probably be the inspiration for the most coveted Halloween costume of the year.

The online sales figures for green jogging suits and white Vans sneakers as well as the red guard jumpsuits and fencing masks soared last week. The tracksuits became instant bestsellers on Amazon, Global search queries increased on the Lyst shopping platform after retro tracksuits by 97 percent. Vans were the most popular slip-on sneaker on the site last week, with searches for the shoe rising 145 percent.

These “Squid Game” numbers are very popular

Especially the green jogging suits with the number 067 from fan favorite Kang Sae-byeok (Jung Ho-yeon, 27) are in great demand online. Jogging suits with the numbers of the players 001 (Oh Young-soo, 76), 218 (Park Hae-soo, 39) and 456 (Lee Jung-jae, 48) are also very popular.


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