Adidas presents its own NFT collection to advance the Metaverse. To do this, the company works with The Sandbox and Coinbase.
Shortly after Nike announced the NFT start-up RTFKT Having bought, the main competitor reports Adidas to speak. The German sporting goods manufacturer is now also entering the NFT game. A press release available to BTC-ECHO shows that Adidas has worked with some prominent names from the scene to launch its own collection.
The NFT series in cooperation with Bored Ape Yacht Club, gmoney and the team behind PUNKS comic should be for sale from tomorrow, December 17th. Owners of the Adidas NFTs are to gain exclusive access to the company’s offers. An NFT should cost 0.2 ETH.
“It’s so refreshing to see a culturally influential brand like adidas Originals working so closely with the NFT community,” said gmoney. “At every step they involved the right partners from the crypto, Metaverse and NFT communities and heard their thoughts early on,” continued gmoney.
The cat is out of the bag
In the press release, Adidas finally confirms to what extent the company is using the blockchain game The sandbox cooperates. Accordingly, you can secure virtual wearables and suitable, physical products for the game with an Adidas NFT. The company also acquired a plot of land in the blockchain game empire and wants to fill it with exclusive content and experiences.
“As part of our ambition to celebrate ideas that are defining a new age of originality, we landed at the forefront of creativity in the open metaverse,” said Erika Wykes-Sneyd, Adidas Originals Vice President Marketing and Communications. “It is a natural place for Adidas Originals to enter: a wild world in which the possibilities are really limitless and in which everyone can live out their most original ideas and is rewarded for it”.
What is the collaboration between Adidas and Coinbase is now also known. In the NFT project, the crypto exchange has the task of storing the digital assets for Adidas.