Stellantis launches Pro One, new strategy in the utility vehicle segment


(AOF) – Stellantis today presented Pro One, its “new strategic offensive” in utility vehicles, encompassing the professional offers of six brands of the group: Citroën, FIAT, Opel, Peugeot, Ram and Vauxhall. As part of the Dare Forward 2030 strategic plan, the aim will be to double the net turnover of commercial vehicles by 2030 compared to 2021, to reach 40% of sales of electric vehicles (BEV) and to generate a turnover of 5 billion euros for services

As part of Stellantis Pro One, a new range of commercial vehicles for each brand will be presented, with second-generation zero-emission engines, a unique hydrogen solution, full connectivity and cutting-edge autonomous driving assistance systems .

At the same time, new momentum will be given to the product range in North America through the launch of several electric LCVs and pickups, including the Ram ProMaster EV and the 2025 Ram 1500 REV.

Stellantis claims to be the leader in commercial vehicle sales in wider Europe with 31% market share, as well as in South America with 28% market share. The manufacturer is number 2 in sales in the Middle East and Africa, and number 3 in North America. Thanks to a range of fully electrified utility vehicles since 2021, it presents itself as the leader in electric LCVs in wider Europe with more than 40% market share.

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