Stellantis: new coin brand in North America – 08/08/2023 at 16:22

( – Stellantis on Tuesday unveiled a new brand, called bproauto, intended to strengthen its aftermarket offering in the North American market.

The automotive group explains that it will initially offer around thirty spare parts, including air filters, batteries, brake pads, oil filters or tire pressure control systems.

The manufacturer then plans to complete its portfolio by marketing around thirty other references, such as ABS sensors, radiators, alternators, spark plugs and rear lights.

In a press release, Stellantis explains that this range must complement its existing brand of automotive parts, Mopar.

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