Stellantis & You Sales and Services and Fidcar seal a partnership in predictive marketing – 04/12/2022 at 10:17


(AOF) – Fidcar, a start-up belonging to MotorK, a specialist in SaaS solutions for automotive distribution in the EMEA region, and Stellantis & You Sales and Services, have announced the conclusion of a commercial agreement in the field of marketing. predictive after-sales service, using artificial intelligence to personalize customer relations. “After-sales predictive marketing thus consists in proposing to the customer in a targeted manner, in good time, offers corresponding to the estimated condition of his vehicle and his maintenance needs”, explained the companies.

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New giant in used cars

The market, which represents 400 billion euros in Europe, is subject to a movement of concentration. The British group Constellation has taken over the retail platform, CarNext. The objective is to form a European leader in the sector and to impose itself against other leaders such as the German AutoHero, the British Cazoo or the French Aramis Auto. Fundraising is accelerating. The British Cazoo has announced its listing on the New York Stock Exchange via a Spac (Special Purpose Acquisition Company) to raise $1.6 billion. The German Auto1 Group raised 1.8 billion euros on the Frankfurt Stock Exchange while the French Aramis Group, a subsidiary of Stellantis, entered the Paris Stock Exchange.



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