Louise Bernard and Solene Delinger
Welcome home by Stéphane Plaza stops publication. The first issue was released on April 8, 2021 and had been printed in 175,000 copies. The eighth and last issue appeared on August 18, but there will be no issue 9 of the bimonthly launched by Prisma Media, the M6 group and Stéphane Plaza. The most famous real estate agent in France is visibly more successful on television…
Stéphane Plaza is visibly more successful on television than in newsstands. You will no longer find Welcome home by Stéphane Plazaaccording to CB News. The ninth and final issue has just been released in mid-August. The magazine was launched in April 2021. It offered articles around real estate and decoration: “all topics to feel good at home”, such was the promise of the bimonthly.
The arrival of Stéphane Plaza in the magazine press was part of a new trend
The arrival of the presenter of M6 in the magazine press was part of a new trend initiated in France in 2017 with the launch by the publisher Mondadori of the bimonthly Dr Good!, associated with doctor-host Michel Cymes, another star of the small screen. In November 2020, another bimonthly S, Sophie’s magazinea feminine for 50-year-old women worn by host Sophie Davant has come to expand the ranks of this type of publication.
In the end, Stéphane Plaza’s magazine did not benefit from the “respective media powers of the antennas of the M6 group and the magazine and digital media of Prisma Media which are aimed at 40.5 million French people”, as the two had announced. groups when launched.