Streaming Netflix is ​​“actively” working on its future cheaper offer with advertising


Netflix is ​​”actively” working on its new cheaper offer with advertising, planned in addition to its existing subscriptions, platform officials in France said on Tuesday during a meeting with the Association of Media Journalists (AJM).

The streaming giant, which had until then defended an ad-free model, announced this shift in April, after suffering a loss of 200,000 subscribers in the first quarter compared to the end of 2021, a first in 10 years.

In May, the New York Times had reported the company’s desire to launch this new service during the last three months of 2022, citing an internal memo.

“Nothing is decided” for the rates

“We don’t have a precise timetable yet”, assured Anne-Gabrielle Dauba-Pantanacce, director of communications for Netflix for France, on Tuesday, who refers the press to “latest statements by Ted Sarandos”, the general manager of Netflix. , last week at the Cannes Lions, a major professional advertising event. “We are actively working on it, (…) it is a priority, this idea of ​​giving more options to our subscribers in a context of high inflation”, she underlined.

From the catalog to the prices, “nothing has been decided yet”, she added, referring to a first offer “certainly very different from what we will eventually offer, the time to be able to innovate, test and design what can both enhance our content and respect our members”.

Also on the program, the monetization of password sharing. If nearly 222 million households pay a subscription, the accounts are shared with more than 100 million other households not subscribing to the service, estimates Netflix.



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