The fetish network of Generation Z had accustomed us to rather light trends revolving around dance, food and music. But it is now slamming the door of his live business that has become a very popular phenomenon on the platform.
The new TikTok trend is way more engaging than feta pasta, an improvised haircut or a dance challenge. Many users have been challenging themselves for a few months to quit live on the social network. An increasingly popular phenomenon since the hashtag #QuitMyJob has more than 126 million views to date.
And the more spectacular the video, the more likes are there. In the United States, one of the first videos to have toured the world is that of Shana Blackwell, in October 2020. This 19-year-old Texan, employed by the supermarket chain Walmart, filmed herself while she the door of her business was slammed, where she was being harassed. The young woman seized the loudspeakers of the store vehemently to insult her manager and some of her colleagues. Because she called her workplace toxic, sexist, and racist, TikTok users found it most enjoyable. The video, liked more than 8 million times, has been shared widely on social media.
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Public resignation, a double-edged sword
Since the start of the pandemic, a wave of questioning, resignations and retraining has shaken the professional environment. Many workers have refocused their priorities on health and family. Many American TikTokers have followed Shana’s footsteps by using the hashtag #QuitMyJob. In France too, there is talk of his resignation on TikTok even if most Internet users rather film themselves after having resigned, captioning their videos with the hashtag # Resignation.
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While these videos can inspire those who feel miserable at work, giving them the impetus to leave, they can also prove dangerous. If you publicly denigrate your business or boss without having enough evidence about them, you run the risk of being sued. It can also be detrimental to us in the long run, if the video is seen by our future employers. We will therefore weigh the pros and cons, before filming the fateful moment when we will send everything to waltz.